JUST SOLD! When people ask me what’s it’s like to sell real estate, my typical description of the job Is as follows: “It consists of 70% problem solving, 20% acting as psychologist, and 10% is sales and marketing. The sale of this property was exhibit number one. After 4 months of diligently prospecting the owner for an interview, I beat out 4 competing agents for the job. After officially being hired, Covid protocols added an unknown element, and the real work began. Here is a very brief glimpse behind the sale...
-Sale was a top priority for 181 days.
-3 different Marketing Initiatives.
-PR efforts resulted in features in LA Times & Inman News.
-2 Marketing videos with nearly 25,000 hits
- Marketing campaigns generated 1.6M+ targeted impressions.
-22 private showings wearing PPE during Covid - 19.
-Prepping a 5,400sqft, 3 story home for a showing takes a minute. Tasks may also include: Sweeping, cleaning pool, picking up after pets, etc. Closing down after the showing is a bit easier.
-Showings resulted in 4 buyer offers.
-Negotiated counter offers on 6 different occasions.
-Selected buyers completed 16 different inspections on the property.
-Overcame Obnoxious Repair Negotiations and completed Mold Remediation.
-Schmoozed 2 different home appraisers.
-Negotiated release of non refundable $100,000 deposit to seller.
-Patiently sat through 3 closing delays.
-2,759 emails (not including endless calls & constant text messages).
-Dealt with Buyer & Seller Attorneys for 64 days during Escrow
-Closed & Recorded $3,179,500
-Celebrated with this silly photo
A big thank you to my wife, family, team members, and Compass managers for all of the support and understanding during this transaction. Literally could not have gotten through it without you!
