Do you ever wonder why real estate agents advertise on a bus bench?!
There is no expectation of a home buyer or seller calling and hiring a real estate agent while stopped at a red light. But the advertisement reinforces familiarity and repetition when combined with other marketing efforts such as social media advertising, direct mailers, community outreach etc. For example, when a prospect who has seen your bench walks through the door at an open house you’re hosting, you become a familiar face instead of a salesperson.
If you’re looking for a familiar face to help with your real estate goals in 2020, don’t hesitate to reach out! I’d love to share some of the sales psychology we incorporate into our business to help our clients achieve their real estate goals.
WHY DO REALTORS ADVERTISE ON A BUS BENCH?
